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Packaging that stands out is the ever-elusive goal of most brands, and as the world gets bigger and the marketplace more competitive, there’s no better way to stand out than specialty product packaging printing. In this example, silver embossed Foil3D™ was used to give this higher-end brand an exclusive look. The tactile effect of the embossed foil increases prospect handling time, and as any marketer worth his or her salt knows, any increase in handling time is always a good thing. Specialty product packaging printing isn’t just for the cosmetics and beauty industry – in a study done on chocolate bars saw a 27% higher rate of sale for the foil-packaged chocolates versus traditional printing.